Brainstorming simply means thinking and developing ideas.
It is a method of recording, creating, and sharing ideas. It is the way
to plan whatever project, idea, concept, design, or creation. Brainstorming
is used when ever you are required to plan your work before the finished
To start brainstorming all you have to do is take a journal, notebook,
or chalkboard and start recording as many ideas you have about the subject.
List anything no matter how realistic or practical the idea may seem.
If you are working in a group of people, you will all write down your
ideas separately and then compare ideas. While you are comparing ideas
you record all the new ideas separately.
For example: you are given the task of designing a new toy in which children
can jump with. First list what you know. The toy must be safe. It must
jump. It must be durable and it must be fun to use. The first brainstorming
ideas do not half to meet all these criteria. You will pick the most important
ideas first. That is the toy must jump. Now list all the ways to jump.
Spring, compressed air, rocket engine, bouncing, mechanical lift, and
Now everyone compares their ideas. And which method of jumping is determined
by the group. In this example the group decides that compressed air is
the best method. So now it has to be determined how the compressed air
is going to propel the child off the ground.
The group goes back and brainstorms again. They propose: motorized air
compressor, pneumatic shock, mechanical air pump. The group finds that
the motorized air compressor needs a power source and adds weight to the
toy, that they are going to go with the pneumatic shock. It will compress
air when the child’s weight hits the ground. The compressed air
combined with the jumping of the child will then act like a spring and
propel the child into the air. It requires no power source. It also is
one of the safest methods by reducing the weight and leaving the toys
shape less likely to cause injury if the child should fall.
So now the toy can jump and is safe but is it fun. What separates it from
the hundreds of other jumping toys and thousands of other toys. The group
agrees that jumping is fun but admit that this toy should appeal to adults
as well. And it also has to be fun for an adult. They decide to produce
the typical jumping toy for the children from 5 to 12 years of age. It
will consist of a pair of handles and footpads on a pneumatic shock. But
during their brainstorming they think that they have come up with a toy
to appeal to adults.
They have come up with the outrageous idea of a pneumatic foot that is
attached to a revolving cylinder counter weighted to stay in upright position.
It resists centripetal forces and has pneumatic shocks on the sides to
resist tipping sideways.
The brainstorming session ends and the group goes through the list of
ideas adds any ideas that relate to the subject. The find that they will
market a the simple pogo-stick. They decide that the cylinder machine
is to dangerous to market, but they will build a prototype to show their
talents and maybe have a discovery that will lead to a future product.
Someone in the group gets an idea to make a small scale remote control
toy out of the previous idea. But this one will be a sphere and will be
a small remote control toy. Another person notes on all the different
types of movements that the sphere can have. And asks if they use other
shapes and use the forms for robots. So this pneumatic feet has many uses
and it is worth the time spent designing it. And even if every idea wasn’t
used, it was worth the time spent brainstorming the idea.
So there the answer is. Brainstorming is just collecting your ideas and
organizing them while building new ones. A lot of great ideas can come
out of this method. You now have a powerful tool for creating whatever
you decide to create.